IMIC

Services

About Us

Promotion Materials

Total support for the creation and revision of promotion materials

IMIC provides comprehensive support for creating and revising pharmaceutical promotion materials.
We offer a one-stop production and delivery service, from draft creation and layout to printing, ensuring expertise and convenience.
Our reliable production system ensures compliance with creation guidelines and various regulations, as well as consistency with related materials.

ABOUT

Overview of Promotion Materials

High-quality services with comprehensive support from new material creation to revision

Producing promotion materials requires a logical and scientific composition that not only accurately conveys product characteristics but also promotes understanding among healthcare professionals and patients.
At IMIC, we offer an integrated system capable of handling everything from proposing drafts for new materials to ensuring consistency with package inserts and other materials during revisions.

Our experienced medical writers accurately summarize product features based on diverse information sources, including package inserts, CTDs, academic papers, and internal documents, delivering content that is both reliable and practical.

Furthermore, by seamlessly handling planning, drafting, and design within the same department, we prevent information fragmentation and achieve smooth, highly accurate production workflows. We can also respond swiftly to corrections and revisions.

Our Promotion Materials service covers a wide range of products, including brand-name drugs, generic drugs, and long-listed products, and we are well-versed in the latest rules and guidelines of the PMDA, JPMA, and various academic societies.
We can provide comprehensive support encompassing operational aspects, such as consistency with related materials, material management, and the organization of revision histories.

RESULTS

Achievements of Promotion Materials

Achievements

  • We have a proven track record of successful transactions with multiple organizations, primarily major domestic pharmaceutical companies.
  • We have also handled numerous short-term, intensive projects during new drug launches or revision periods.

● Examples of supported materials (partial list)

  • Comprehensive product information summaries / Specific-topic version product information summaries
  • Disease explanation materials (for patients)
  • Medication instruction guides / Patient education materials (for healthcare professionals)
  • Product lists, product leaflets, literature leaflets, drug review documents
  • Interview materials (pharmaceutical profiles, clinical trial profiles, product comparison tables / competitor comparison tables, lists of drugs with similar efficacy)
  • Product information FAQs, MR training materials (product information, disease information, literature information), slides

* We can also create materials other than those listed above. Please feel free to contact us.


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FULL SUPPORT

Comprehensive Support for Promotion Materials

At IMIC, we manage the entire process in-house: drafting, medical review (IMIC's Medical Doctor Material Review), design, proofreading, and delivery.
Close collaboration between each step ensures consistency in expression, shorter delivery times, and flexible responses to revisions.
From a material management perspective, we provide robust support for operational efficiency, including code and version management and the recording of revision histories.

Simply check the deliverables and instruct us on any corrections!

FAQ

FAQ for Promotion Materials

Q1
What is the difference between promotion materials and information documents for proper use of drugs?
A1
Information documents for proper use of drugs provide information for the safe and effective use of pharmaceuticals and medical devices, including package inserts, product labeling, RMP materials, and information tools for healthcare professionals.
Promotion materials, while intended to promote the sale of pharmaceuticals, share the common goal of being information provision materials aimed at the proper use of the drugs.
Q2
How long does it take to create new materials?
A2

It depends on the type of material, so please consult with us first.

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Q3
Can I request only revision projects or QC projects?
A3

Yes, we can also provide partial support. Please consult with us.

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Q4
Can I make partial requests, such as only drafts and layouts, or only QC checks?
A4
Yes. We can respond more smoothly if you share the purpose of creating the materials and how they will be used when making your request.
Q5
What disease areas do you cover?
A5

IMIC has experience in creating materials across a wide range of disease areas. We can create materials for various purposes, from those for healthcare professionals and MR training to those for patients. Please consult with us.

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Q6
Are there any documents or information that my company needs to prepare for creating the materials?
A6
Please prepare any internal documents or CTDs necessary for creating the materials. Clarifying how the materials will be used and the purpose of creation will enable an efficient workflow. If there are any company-specific review rules, please share them in advance. Providing information such as delivery dates and budgets in advance will help us make smooth proposals.
Q7
Can you comply with the creation guidelines of the PMDA and JPMA, and various other guidelines?
A7
We constantly update information on the rules and guidelines necessary for creating materials, and we create drafts and revision plans based on them.
Q8
Do you accommodate specific delivery file formats and layout requests?
A8

We support various delivery formats, so please consult with us.

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